Background: VIP Flooring is a small, family-owned business that specializes in providing high-quality flooring products and installation services. They have been in operation for 10 years and have a solid customer base, but they have struggled to increase their online presence and drive more traffic to their website.
Challenges
- Limited online presence: VIP Flooring Company had a website, but it was not optimized for search engines and had limited content. They also had minimal presence on social media and no reputation management platforms. This made it difficult for potential customers to find them online and learn about their products and services.
- Difficulty in reaching new customers: VIP Flooring Company had a loyal customer base, but they struggled to reach new customers. Their advertising efforts were limited, and they had no strategy for targeting specific demographics or locations.
- Difficulty in promoting products and services effectively: VIP Flooring Company had a wide range of flooring products and services, but they had no way to effectively showcase them online. They also had no way to communicate promotions or special offers to potential customers.
Optimization Statistics
Solution:
To address these challenges, VIP Flooring Company implemented an online media management strategy that focused on utilizing social media, Homestars, and Google Ads. The strategy included the following:
Social media marketing: VIP Flooring Company created accounts on popular social media platforms such as Facebook, Instagram, and Twitter. They used these platforms to promote their products, share customer reviews, and interact with their customers.
Homestars: VIP Flooring Company created a profile on Homestars, a website that allows customers to rate and review home improvement professionals. They used this platform to showcase their customer reviews and improve their online reputation.
Google Ads: VIP Flooring Company utilized Google Ads to run targeted advertising campaigns that aimed to reach potential customers searching for flooring products and services.
Results:
The online media management strategy implemented by VIP Flooring Company led to significant improvements in website traffic, sales, and engagement with their brand.
- Increased website traffic by 50%: By optimizing their website for search engines, creating regular content, and utilizing social media and Google Ads, VIP Flooring Company was able to drive more traffic to their website. This helped to increase visibility and reach new potential customers.
- Sales increased by 30%: The increased visibility and reach of the company’s online presence helped to drive more sales. The targeted advertising campaigns and special offers communicated through Google Ads and email marketing helped to convert more visitors into customers.
- Social media following grew by 60%: By creating accounts on popular social media platforms, VIP Flooring Company was able to interact with their customers and reach new potential customers. By sharing customer reviews, promotions, and product information, the company was able to increase their social media following.
- Positive customer reviews on Homestars: By creating a profile on Homestars, VIP Flooring Company was able to showcase their positive customer reviews and improve their online reputation. This helped to increase trust and credibility among potential customers.
- More leads generated by Google Ads: By utilizing Google Ads, VIP Flooring Company was able to reach its target audience more effectively and generate more leads. By using targeted advertising campaigns, the company was able to increase the chances of potential customers reaching out for more information, scheduling a consultation, or making a purchase.
In conclusion, the online media management strategy implemented by VIP Flooring Company has proven to be highly effective in improving the company’s online presence, reaching new customers, and promoting their products and services. By utilizing social media, Homestars, and Google Ads, the company was able to increase website traffic by 50%, sales by 30%, social media following by 60%, and generate more leads. Additionally, the positive customer reviews on Homestars helped to improve the company’s reputation and credibility among potential customers.
LUMIOS AD
If you’re looking for high-quality marketing services, LUMIOS AD is a trusted choice. We are committed to providing our customers with the best possible service and we strive to meet their individual needs. With our online media management strategy, we make it easy for customers to find us and learn more about our products and services. If you’re looking to take your online presence to the next level, consider working with Lumios AD, a leading provider of digital marketing services in Calgary. We can help you to maximize your online potential and help you to reach more customers through different channels. Don’t hesitate to contact them to see how they can be useful to you.
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